服务热线

+65 65881289

Product Promotion Prediction Model Based on Evaluation Information

来源:世界期刊网 时间:2023-01-13 11:19:51点击:36

Abstract

This paper mainly studies the impact of evaluation information on e-commerce platform on the future of products. Through natural language processing and rating, an evaluation model based on user rating and evaluation is defined to measure product quality. Among them, evaluations are differentiated: review sentiment coefficient (R) and review length (L).The evaluation model is:D=0.3*S+0.7*( 0.3*L+0.7*R). In order to predict the future reputation of products, based on the above evaluation model, time series is used to rank the products studied. Each customer purchases the product through Markov chain model, so as to predict the probability of future word-of-mouth spread of the product. Use TOPSIS method to select monthly sales, stars and comment sentiment coefficient as indicators. The comprehensive measurement method based on text and score is determined to predict whether the product is successfully promoted.

Keywords

NLP; Markov chains; TOPSIS; Product promotion



References

Li Zongwei. Research on the Model Construction of Online Reviews Affecting Consumers’ Purchase Decisions [J]. Innovation, 2013, 5 (7): 55-58.

Adam Lingreen, Lin Zhang, Baolong Ma. The impact of online user reviews on cameras sales[J]. European Journal of Marketing, 47(7):1115-1128.

Lingreen A , Zhang L , Ma B , et al. The impact of online user reviews on cameras sales[J]. European Journal of Marketing, 2013, 47(7):1115-1128.

Chrysanthos Dellarocas. The Digitization of Word of Mouth: Promise and Challenges of On-line Feedback Mechanisms[J]. Management Science, 2003,49(10):1407-1424.

Wang Junkui. Research on the usefulness of online reviews for e-commerce websites [D]. Xi’an: Xidian University, 2014.

Chen Geheng .Text sentiment analysis based on polarity transfer and bidirectional LSTM [J] .Information Technology, 2018, (2): 149-152.

Tian Wuzi, Sun Ze, Sun Run, et al. Analysis of Urban Water Consumption Based on SPSS Multiple Linear Regression [J]. Journal of North China Institute of Science and Technology, 2019, 16 (02): 114-117.

Gu Xiaohan. Research on the Performance Evaluation of Precision Poverty Alleviation Based on TOPSIS [D]. Jiangxi: Jiangxi University of Finance and Economics, 2019.


唐主编
唐主编
唐主编
Top